Which Industries Buy Explainer Video?

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If you have read our previous animation blog on,Application of 3D Walkthrough Animation in Various Industries

Explainer videos are instrumental tools that are part of the marketing apparatus of a business. These are animated videos that explain the products and services of the business in a better way to its end customers compared to conventional methods.

All businesses which seek to educate or enlighten their customers about their products or services in an interactive manner to create a lasting impression are the ones most in need of explainer videos. Some of the businesses that use different types of explainer videos are explained in this blog.

White board explainer videos

White board explainer videos are apt for businesses which seek to tutor about something that is related to the business. This is most suitable for businesses which are into e-learning. They seem to use them in product development of e learning businesses more than using them for marketing purposes.

Corporate explainer videos

As the name suggests, corporate explainer videos can be better termed as the higher version of whitepapers a company produces. These are widely used by B2B companies that aim to educate the potential clients of the company about the products/services. The application of corporate explainer videos are not limited and extend to promoting company events, broadcasting breakthroughs of the company and much more.

Medical explainer animation videos

Explainer videos have a wide range of applications in the medical field and serve as a great tool in educating the medical professionals about the varied medical practices. In the medical field, the explainer videos are primarily used to educate the medical professionals practicing the profession by simulation of the surgery procedures, learning basic human anatomy etc.

The effectiveness of learning with books is quite limited in the medical industry. Learning in the medical industry with practical application of the knowledge is very important. But gaining the practical knowledge is quite complicated due to the very nature of it. This is where the explainer videos step in to help the learning medical professionals to gain utmost practical knowledge without minimal dealing with the real environment.

Explainer videos for startups

In order for startups to create a footprint in the business world, it is quintessential for them to market their company extensively in the beginning stages. The costs and complexities of creating explainer videos are quite minimum and hence even startups with minimal funding or operating expenses can create explainer videos which would serve as the powerful marketing strategy to create an imprint in the industry.

Video production services

Contrary to the popular belief, creation of these explainer videos is quite simple and costs less for business. Dedicated companies that provide video production services exist abundantly. They possess the required resources and expertise to create compelling and appealing explainer videos to the businesses for varied applications.

Whatever may be the type of industry or business line, it is in the hands of that company / business to make the best use of the explainer videos as a tool to create the most effective result.

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